People leading your projects
Developing and building brands for tobacco giants, such as BAT and Philip Morris, is one side of the coin; design support and management of the art team for the grand opening of the legendary Nike on Kuznetsky Most is the other. Oh, looks like it's not about a medal, it is a multifaceted ball! Creating art objects in collaboration with architects and designers from Holland, Greece and Great Britain is always one-love. I have true devotion to brand identity, and my grandmother's khachapuri cheese pies.
Visioner, creative producer and director. For over 15 years I have been dealing with all these creatives. I organize businesses and cultural events, conduct marketing campaigns of any scale, produce creative projects and talents. Among the projects marked with special thanks from customers are events for the Ministry of Science and Higher Education (RF), the Ministry of Culture (RF), the Department of Cultural Heritage of the Moscow Government, the Skolkovo Foundation, Gazprom Invest and more. As an independent promoter, I have hosted thousands of music festivals (David Guetta, Paul Oakenfold, Underworld, Duran Duran, Roisin Murphy etc). I have put conducted press tours with Keane Reeves, James Cameron, Tom Cruise in support of their films in Russia and the CIS.
Why make history when you can make a story? I am in charge of all kinds of ideological and textual brand support: from concept development to the very last letter in a business card. Development and promotion of brands and proxy brands for BAT Russia, making Emirates closer to Russian-speaking consumers, creating art installations and art activation for Microsoft and contemporary Russian fashion designers (Tigran Avetisyan, Arut MSCW). When I don't write letters, I create pictures.
Sveta Pozdnyakova, Moscow
An artist. A poet. Following the Sun. I revive brands through digital art technologies. The mastermind behind the successful Lucky Strike relaunches. Most of the time I work with big brands like Nivea, Hyundai, Amazon, Coca-Cola - only to name a few. However, deep in my heart I'm in love with small 'boutique' projects and events. Dedicated, enthusiastic and eager. Always.